The ecommerce website has a huge impact on the exposure of your website. Because it is your content center and responsible for attracting and generating leads. To give you an idea, according to the Content Trends 2018 survey, carried out by Rock Content. Companies that use this resource have, on average, twice as many visitors as those that do not have an ecommerce website added to their website.
If there is more traffic, there are also more leads — and, consequently, more customers being generated. It is important, however, to pay attention to optimization and content production techniques. So that ecommerce web design agency becomes a differentiator. Let’s give five tips on content production strategies for ecommerce websites.
1. Consider the persona ecommerce website above all else
Your ecommerce website will be useless if the material posted on it is random, unrelated to your persona. You need to take the persona into consideration throughout the ecommerce website creation process, from choosing the design to publishing the content. The characteristics of your target audience will also determine, among other things, the language used in publications. In most cases, ecommerce websites use lighter, more objective and persuasive writing. However, you have the freedom to adapt this to your persona’s profile.
2. Keep the item’s size and scannability in mind
The size of the text is only relevant if the content is of quality. That said, the length of your article will depend on the depth of information you want to convey. Longer texts are generally used for more complex content. Scannability is very important as it makes it easier for the reader to find what they are looking for in the text. It is common for people to not be willing to read full texts on the internet. Which means they quickly skim around looking for what interests them.
You must write a scannable text in short paragraphs and organized into titles and intertitles. Furthermore, it is recommended that the content is aligned to the left and that the paragraphs have a format similar to the letter “F”.
3. Plan your ecommerce website
All posts should be on topics that your audience interesting in. Hence the importance of knowing your persona well and closely monitoring the trends that interest you. To facilitate the conversion process, the guidelines must make a connection with some service or product offered by your business, even indirectly.
The tip is to plan in advance, as you need to observe the obstacles that the persona is encountering at different stages of purchase. Therefore, determine whether your posts will be daily, weekly or monthly and keep the sequence of posts organized. Plan with professional ecommerce web design agency.
4. Invest in educational content
The use of educational material is very common in ecommerce website posts as it is often useful to the consumer. Educational material is material that has the purpose of teaching something or answering a question.
It is important to emphasize that the content, even if educational, must have some connection with your product. For example, if you have a travel agency, you can produce a step-by-step guide to obtaining a visa or a guide with tips for travelers.
Educational content is excellent for encouraging subscriptions to your newsletter. With this, you create a more frequent relationship with the reader and can carry out the sales approach at the right time. Ecommerce web design agency can help you more.
5. Use SEO techniques on your ecommerce website
We’ll talk more in-depth about website optimization, but first let’s understand how it works on the ecommerce website. SEO techniques make it easier for your page to be found on Google and other search tools and can be the difference your website needs to take off.
When producing content for your website’s ecommerce website, keep in mind the keywords most searched by your persona. They work as the bait that leads the user from the search engine to your page.
In addition to keywords, be sure to use a friendly URL. Newly created websites may contain automatically generated URLs that have no meaning. Try to customize it so that it is attractive to the customer.
